More than a development, Downtown UAQ | Sobha Realty is a symphony of elements: the tranquil embrace of nature, the serene poetry of coastal living, and the soaring crescendo of urban design. We invite you to capture this essence through your unique lens. Create a short video that doesn't just showcase these pillars, but interprets their profound connection
We invite you to highlight what aspects of nature in any project or community, this could include parks, landscaping, sustainable design elements, proximity to natural reserves, or any other feature that emphasizes a connection to the environment and promotes a sense of well-being. Think about highlighting lush green spaces, serene gardens, or natural elements incorporated into the design, and contrast that with the energy and convenience of downtown living – the accessibility to amenities, the vibrant social scene, and the fast-paced rhythm of city life. How do these two seemingly contrasting worlds harmonize to create a unique and desirable lifestyle?
We invite you to capture the essence of what it means to live in the heart of Downtown. Focus on the lifestyle afforded by its striking architecture, the accessibility to amenities, the vibrancy of the social and cultural scene, the convenience of urban living, and the overall energy of the downtown environment.
Illustrate the harmony between premium waterfront access and the aspiration of towering architecture. This theme invites you to immerse viewers in the allure of coastal living Focus on the ease and exclusivity of waterfront access – think about marinas, beaches, promenades, and the overall connection to the sea. Highlight the sophisticated lifestyle that comes with this proximity to the coast, such as leisure activities, dining with ocean views, and the sense of tranquillity and escape. What specific elements of the waterfront experience do you believe will be most appealing to potential residents or investors?
Select an iconic setting that resonates with your vision. Then, in your own eloquent words, craft a tagline that encapsulates the soul of Downtown UAQ | Sobha Realty
Select one of the three themes that speaks to your creative vision:
Create a short, original video that interprets your chosen theme. Think beyond features—express feeling, atmosphere, and aspiration.
Duration: 60s to 180sAdd a custom tagline that captures the soul of Downtown UAQ through your eyes. Let your words frame the experience.
Post your video on Instagram or TikTok
Use the official hashtags:
#DowntownUAQChallenge #SobhaRealty
Ensure your post is public!
Three cash prizes
One Mega Prize
We seek to recognize artistry and insight with rewards that mirror the prestige of this endeavour:
AED 10,000 for the most original and forward – thinking video in each category.
AED 10,000 for the video that captivates and resonates most widely in each category.
AED 10,000 for the most artistically compelling and flawlessly executed video – Jury’s Choice in each category
One exceptional visionary will be granted an unparalleled opportunity: a private helicopter journey over Umm Al Quwain / Sobha Siniya Island, followed by a bespoke content production directed by Sobha Realty's premier team with an award-winning director and production team.
This is your chance to create a masterpiece that elevates your brand and immortalizes your winning perspective
The contest begins on May 7th, 2025, at 9:00 AM (GST) and ends on May 17th, 2025, at 12:00 PM (GST). Entries submitted outside of this period will not be considered.
Video content can be uploaded to either Instagram or TikTok. Participants must ensure their videos are publicly viewable.
Only entries that include the designated relevant campaign hashtags (to be specified in the contest announcement) will be eligible for consideration. Participants must ensure the hashtags are correctly used and are publicly visible on their chosen platform.
By submitting a video, participants acknowledge and agree that they retain ownership of the rights to their submitted video. However, by participating, they grant Sobha Realty a non-exclusive, royalty-free, worldwide license to use, reproduce, distribute, and display their submitted videos for promotional and marketing purposes.
Winners will be judged based on the following four (4) criteria:
This contest is open to real estate agents from all over the world.
The management reserves the absolute right to disqualify any entry, cancel, modify, or suspend the contest at any time without prior notice for any reason whatsoever, including but not limited to technical issues, suspected fraud, or any circumstances beyond its control. The management's decision on all matters relating to the contest is final and binding.
Participants are expected to maintain a professional and respectful demeanour in their video submissions and any related communications. Any content that speaks negatively or disparagingly about other real estate developers, projects, or individuals will be immediately disqualified.