Some people would give anything to live in a particular location… Others care less about where they live, as long as every modern comfort is available. This, in essence, is one of the biggest dilemmas for real estate investors: when planning your purchase, do you look at the property location, or the amenities that come with it?
The truth is, both can impact property value, so it’s important to understand just how each plays a role. And that’s what we will explore in this article.
Let’s face it – one of the biggest questions related to location is which city to invest in. For thousands of investors in recent years, that answer has resoundingly been Dubai. In just the first half of 2025 alone, the Emirate saw almost 100,000 transactions worth 328 billion AED.
Developers in Dubai, and across the UAE, are known for selecting prime property locations and constructing everything from studios to villas with meticulous attention to detail. And this also extends to amenities, however, not all properties include extensive amenities, which can significantly affect overall value.
Both elements have a considerable effect on not just the value of the property, but also lifestyle quality, investment returns and long-term appreciation. But is one more important than the other?
There’s a popular saying: the three most important things in real estate are location, location, location. There is some truth to this, because, unlike finishes or amenities, property location cannot be changed. Therefore, it plays a disproportionately large role, influencing present and future values. Once you’ve chosen which country and city you’re planning to invest in, you need to consider a few more aspects within each city and even neighbourhood:
As with any city, properties in Dubai that are close to arterial roads and public transport continue to command premium values. Similarly, those near prime commercial areas – Downtown Dubai, DIFC, Business Bay, etc. – see higher demand. A prime example would be Sobha Hartland, which offers easy access to Downtown Dubai while retaining the serenity of community lifestyle.
Progressive government initiatives like District 2020 (which repurposes existing infrastructure to build a sustainable, smart city) can significantly boost long-term appreciation. Investing in properties in areas designated for such expansion or improvement is worth consideration.
In luxury real estate, location is more than just another aspect of property. It represents status. For example, owning a villa on Palm Jumeirah provides not only exclusivity but also social value. The address itself plays a massive role in distinguishing property, attracting discerning buyers and tenants.
For those seeking more exclusivity, villa amenities such as private pools, landscaped gardens, and spacious garages elevate comfort and privacy, reflecting the essence of luxury living in Dubai.
Learn more about the factors that determine property value and what to consider before investing.
While location is significant, amenities directly impact ease of living, convenience and comfort. There are generally two kinds of amenities: those provided within or around the development, and those that can be added later (such as appliances or upgrades). When considering impact on property value, the former is far more important, with the following factors to be considered:
In luxury real estate, the calibre of amenities can define the entire living experience. For example, villas or apartments with pools, fitness centres, spas, children’s play areas, and landscaped gardens sell for higher prices. That’s because these facilities create enriched environments and distinguish truly exceptional residences from the average.
In premium developments, apartments with attached garages offer an added layer of privacy and convenience, appealing to residents who value direct access and secure parking. Ground-floor apartments with private yards are especially sought after by families and pet owners, blending apartment convenience with a touch of villa-style outdoor living.
The daily convenience of having a mall, multiple restaurants and supermarkets within or near the development is immensely valuable when considering a property. Gated communities foster close-knit social environments, helping residents enjoy a more connected and fulfilling lifestyle.
This is why developments like Sobha Creek Vistas integrate apartment amenities to ensure an ideal environment. Practical in-unit features such as apartments with washer and dryer hookups enhance daily comfort, making these homes particularly attractive to long-term tenants and families.
For active residents, apartments with basketball courts or fitness zones within the community provide added recreational value, encouraging a balanced and social lifestyle.
Beyond the age and current condition of the property, the availability of amenities will significantly impact rental yields and resale values. These are crucial factors for investors looking at strong return on investment (ROI). In Dubai’s market, expats and families who prioritize comfort and convenience will likely prefer properties with better amenities.
In today’s luxury real estate market, buyers expect certain features like smart home technologies and energy-efficient systems integrated into their residences. Not only do these features appeal to environmentally conscious buyers, but they also serve to reduce operational expenses and enhance long-term value as the UAE moves toward a more sustainable future.
Explore more about the premium amenities that define Sobha’s luxury villas and apartments.
In the end, the choice is not necessarily to get one at the expense of the other, but rather to find a property that strikes a balance. Amenities might hold greater weight for those who seek daily comfort and convenience along with a community lifestyle, making developments like Sobha Hartland a great choice.
However, when it comes to maximizing ROI and long-term growth, location ultimately remains paramount. Properties in emerging areas vastly benefit from future plans for development and the subsequent value appreciation. Yes, amenities can enhance rental yields, but a prime location remains unmatched in driving long-term property value.
So, as an investor, this choice boils down to what your goals are. Selecting the right property depends on your lifestyle preferences, investment timeline, and comfort expectations.
Discover the latest homebuyer preferences and trending amenities shaping Dubai’s property market in 2025.
While amenities attract residents, sustained appreciation depends mainly on location and plans for development in the area. However, strategically positioned suburban areas offering premium amenities can generate steady, reliable growth.
Sobha Hartland is close to Downtown Dubai with residents here can access everything from a sports arena to children's play, dining and retail establishments, including two international schools, supermarkets, shops, gyms and pools, tennis courts and playgrounds, as well as dining and entertainment venues. Sobha Creek Vistas is another popular option, combining Dubai Creek Harbour's urban neighbourhood with waterfront leisure, featuring minimalist design influences reminiscent of the Louvre and the Museum of Modern Art. Residents here can get access to everything from a 24-hour concierge to a cycling track, sports arena, and fine dining and retail establishments.
Absolutely. Luxury amenities attract tenants looking for premium facilities, reduce vacancy periods, and offer higher rental returns. This is particularly valuable in Dubai's expat-focused rental market.
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